The Cost of American Made
We’re often asked to explain why the price of our clothing is higher than that of other brands. We understand that price is an issue for many people wanting to embrace a new brand and/or support a USA brand. We’ve always been transparent in how we conduct our business and we believe if we communicate our costs, you’ll find our pricing pragmatic and responsible. Imported Pricing vs American Made Pricing The largest driver of our pricing is USA labor. …
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Pricing Changes
As the brand grows, it’s necessary for us to evaluate our prices to ensure our existence and future. Our intent is to simply have the resources to continue to deliver you high-quality product, service and content consistently. With our previous pricing, we were coming up short. We make a tailored product in the USA (the labor costs alone here can be 300% or more of an entire imported garment), we use world-class fabrics from Europe and Japan, and we provide…
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Design: New Website
We began working on this redesign at the end of 2009. We thought it would take a year to complete, it took nearly two. Admittedly, we were super particular about little details, which extended the project. We started by adhering to the same design principles we use with clothing: simplicity, the use of well-accepted design standards, and the resistance of trends that would date the sites design. No pretention; just a basic platform to deliver photography and text with as…
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Where’s Todd Shelton?
As some of you know, we have been running the business in a space that’s about 15 miles northwest of NYC. The brand just moved into a new space in downtown Jersey City, NJ. It’ll be the headquarters for Todd Shelton for the next few years.
Read morePresident Lyndon Johnson Ordering Pants
A customer of ours (WJ from Charlottesville, VA) sent us a link to a recording of LBJ calling Haggar Pants. He said, “LBJ scholars just love this tape—I’m not sure there’s a more entertaining presidential recording out there.”
Read more2010: A Year in Review
We want to say thanks to our customers for a year of uncommon support (sincerely), we’re appreciative and indebted. In a year that our brand experienced real growing pains, nearly every customer supported us with understanding and acceptance (and kindness that didn’t go unnoticed).
Read moreA New Website Design is Coming
A new look at Todd Shelton is coming. This time last year, the web team and I began planning a new website. After a year in the design process, the layout is complete.
Read moreOur Strategy for Delivering New Products and New Content
For those that have been following our development, we’re happy to let you know the Todd Shelton brand is starting to turn the corner. It’s no longer a question of if the brand can become successful. The new question is: how good of a brand can it become?
Read moreThe Sweater Project (Continued)
Back in July, I wrote an article about our efforts to make a sweater in America, discussing how outsourcing has deteriorated the American manufacturing infrastructure to the point where we (the United States) can no longer produce some garments efficiently.
Read moreBuilding New Relationships in Los Angeles
I just returned from Los Angeles to meet with a new jeans manufacturer. Why did I have to do that when we’ve been making jeans in Los Angeles for five years with the same trusted sewing contractor throughout?
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Shirts
Made in Ohio.
Jeans
Made in California.
Pants
Made in New York.
T-shirts
Made in New Jersey.
Vests
Made in Los Angeles.
