Products are made in-house in the United States and sold and serviced directly. Prices reflect domestic manufacturing, the fit system, and direct customer support.

The main collection goes on sale once a year, for five days, from Black Friday through Cyber Monday. The discount is exchanged for deferred delivery into January and February. Customers who accept the delay help the factory manage production during its heaviest month.

Factory runs and packages open when the factory has capacity. A factory run offers fabrics outside the core collection; the core collection is not included. A package includes a t-shirt free with a jean and a shirt. Neither is tied to a calendar or a revenue target.

Returned and exchanged products are sold twice a year, in July and December, at clearance pricing. Clearance is what makes free exchanges possible.

No other discounting occurs.