Todd Shelton operates a different business model than most fashion brands. Products are made in-house in the USA, to customer specifications, and sold and serviced direct from the brand.

The price reflects the cost of domestic manufacturing, fit-focused products, and relational customer service.

The main collection goes on sale once a year, for five days only, from Black Friday to Cyber Monday. The discount is exchanged for deferred delivery into January and February. Customers who accept the delay help the factory manage its heaviest month.

A range of fabrics outside the main collection opens periodically, under a factory run sale. The main collection is not included. Factory run balances capacity at the factory to keep the team busy. It is not tied to a calendar or a revenue target.

Returns and exchanges are resold twice a year, in July and December, at clearance pricing. Clearance funds a generous return policy on made-to-order products. Without clearance, orders would be final sale.

No other discounting occurs.