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Todd Shelton

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Why Todd Shelton?

Edited for simplicity

A two-decade process of editing a large collection down to its most necessary components. Styles and colors were removed to achieve visual cohesion. By narrowing the focus, every garment has a clear, functional purpose in your closet.

Investing in fit

A high-quality garment is only valuable if the fit is wearable. High-quality is a fit you want to wear until the garment wears out. Invest the time to establish your fit once; we'll invest the time ensuring it stays consistent each time you order.

Against outsourcing

A stand against the industry shift from craft to scale. By operating our own factory, we create a space where ideas are generated, products are differentiated, and people find purpose in making things. A brand should be defined by its integrity, not its volume.

Our role in your wardrobe

Fashion is defined by change; we are defined by consistency. Once a product is proven to work, it remains available and unchanged. We do not want to provide an entire wardrobe; we exist to build and maintain the foundation.