Todd Shelton is a permanent answer to three recurring questions: what to wear, where to shop, and how it will fit. The collection is small. Nothing is seasonal. The fabrics have come from the same three mills for over a decade. Sizing stays the same.
The wardrobe is three products: all-cotton blue jeans, solid button-ups, and crewneck t-shirts. The jeans are worn every day. The shirts are the variation. The style is neutral. Customers reorder the same products year after year.
Todd Shelton founded the brand in 2003 and opened the New Jersey factory in 2012. He runs the factory today. The fit options were built there from two decades of customer feedback. Each customer’s fit is kept on file.
The founding story covers building the company. The note from Todd covers design philosophy.