A jean designed for a changing workplace
10 years ago, we designed a jean specifically for the office – because at that time, jeans were beginning to be accepted in offices. Casual Friday was still a thing, and some of our guys could wear jeans to the office on Fridays.
Most jeans at that time were designed for casual wear (think lighter colors, contrast stitching, lots of branding, and fake fades). Guys really didn’t have options for jeans they’d feel professional wearing.
If you’d like to learn more about what we think makes a blue jean suitable for the modern workplace, read our article: 6 Details That Make a Blue Jean Professional
We released Pro Original Darks in February 2009. Our guys started buying them. A year or two later, we noticed the Pros were changing, they were aging through wear and washing. But the jeans still looked professional because the wear was authentic, not fake.
The life-cycle of Pro Original
Pro Original Darks has proven to be a resilient professional blue jean throughout its life cycle. From a new, sophisticated dark jean – to beautifully broken-in.
We believe the most versatile life-cycle for a jean happens when the jean starts dark (not pre-faded). A dark jean can be worn as business casual and to nicer events initially. Over time the jean will break in naturally, becoming a well-worn, handsome jean for more casual occasions.