Rules for Clothing

A framework for building a disciplined wardrobe.

Make getting dressed automatic

Simplify using routines

Rules add structure and clarity to acquiring clothing. Here are some benefits we've found when following clothing rules.

Establish a signature style

A consistent style can help communicate a stable identity, and create a predictable persona others can rely on.

Keep an organized closet

By eliminating clothing you rarely wear, you can declutter your closet, and start each day organized and clear-minded.

Environmentally responsible shopping

Knowing your style and exactly what to buy, minimizes the risk of financially and environmentally wasteful purchases.

7 Rules

7 Rules focuses on the proven success of timeless style and minimal design. Following rules helps us maintain a wardrobe that works in harmony.

  • Wear darker pants with lighter shirts.
  • Wear solid colors.
  • Stay consistent with color.
  • Stop at the top.
  • Wear neutral socks.
  • Narrow your brands.
  • Dress neutral.

Wear darker pants with lighter shirts.

Build something tall, and the heaviest layers are at the bottom. Look at a landscape or painting, the darker colors are at the bottom. Follow these structural and visual principles when dressing to build a solid foundation.

Wear solid colors.

Patterns are limiting, while every single solid color has multiple ways to match it. Solids are modern, versatile, and don't go out of style.

Stay consistent with color.

A narrow range of colors is required to build a balanced wardrobe. The more colors in your closet, the less cohesive your style will be. Make it easy, narrow your color range, and stick with it.

Stop at the top.

A common style mistake is wearing pants that are too long. It can look careless. To eliminate fabric bunching around the ankle, pant leg should stop at the top of the shoe. This helps keep pant lines clean.

Wear neutral socks.

Fun socks are a popular way to show personal flare, but they can draw unnecessary attention. Wear socks in low contrast to your pants to maintain clean visual lines.

Narrow your brands.

Inconsistent fitting clothing can make getting dressed frustrating. Find the brands that fit you best, and stick with them. When it comes to brands in your closet, less is more.

Dress neutral.

When you dress to elevate yourself or connect with a tribe, you can exclude others. Try to minimize societal and class clues in your clothing, and you’ll find you're more relatable to people across generations and worldviews.


As the weather changes and work style leans more casual - now is the time to evaluate your wardrobe needs. Here are a few of the products our customers are responding to this Fall & Winter.

Learn more