Ethos

We take responsibility for how our business impacts people and the environment. Our efforts focus on the ethics around manufacturing and promoting healthy consumerism within our community.

  • Seamstresses

    Our seamstresses work directly for Todd Shelton at our East Rutherford, New Jersey factory. Each is skilled in making garments start-to-finish. They're paid living wages for New Jersey, work full-time, and set their own schedules. Schedule a factory tour

  • Marketing

    We strive to present our products with plain-spoken, factual language. We avoid tactics designed to influence. Our objective is to provide people with unbiased information to make calm, informed buying decisions.

  • Long-term use

    We design products to be worn regularly and for as long as possible. We customize how a garment fits to minimize the risk it never gets worn due to a fit problem.

  • Waste

    Our products are made-to-order. Made-to-order accurately aligns supply and demand — minimizing the natural resources required to manufacture unsold or unnecessary inventory.

  • Biodegradable

    There are reports of long-term effects of polyester (non-biodegradable) microfibers polluting waterways. The claims are that polyester microfibers shed from clothing in washing machines, bypass filters, enter rivers and oceans, and permanently pollute waterways. You can read more here. We source fabrics made mostly from biodegradable fibers.

  • Animals

    We do not sell leather products, and we avoid the unnecessary use of animal products in design.

  • Plastic

    We do not use plastic bags in our packaging. Our all-kraft paper packaging is designed to be 100% recyclable.

  • Pricing

    We charge a fair price for all of our products. We do not price our products in a way that we can offer discounts. We are honored to work with people who value the quality and service we consistently provide.

  • Labor and environmental enforcement

    Many developing countries that produce fabric and clothing lack the infrastructure to enforce the labor and environmental laws they have on the books. Until enforcement develops further worldwide, we’ve chosen to lean on fabric mills located within governments with histories of enforcing labor and environmental protections.

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