Todd Shelton answers three questions permanently: what to wear, where to shop, and how it will fit. The answer to all three is consistency. The collection is small. The fabrics come from the same three mills and have for over a decade. Sizing stays the same. Getting dressed each morning is a predictable routine.
All-cotton blue jeans are the foundation. Solid button-ups and crewneck t-shirts complete the rotation. The style is neutral.
Todd Shelton founded the brand in 2003 and opened the New Jersey factory in 2012. He runs the factory today. The factory's purpose is to solve common fit problems. Sizing options come from two decades of customer feedback.
The founding story covers building the company. The note from Todd covers design philosophy.