{"id":2285,"date":"2015-04-07T14:31:52","date_gmt":"2015-04-07T14:31:52","guid":{"rendered":"https:\/\/toddshelton.com\/blog\/?p=2285"},"modified":"2022-09-29T10:20:36","modified_gmt":"2022-09-29T10:20:36","slug":"recent-press-fox-business","status":"publish","type":"post","link":"https:\/\/toddshelton.com\/blog\/about-todd-shelton\/press\/recent-press-fox-business","title":{"rendered":"American-Made Men’s Clothing Brand: FOX Business"},"content":{"rendered":"

Todd Shelton featured on\u00a0FOX Business’s Small Business Spotlight \u00a0“American-Made Men’s Clothing Brand<\/a>“<\/p>\n

Small Business Spotlight<\/b>: Todd Shelton<\/a>, @ToddSheltonUSA<\/a><\/p>\n

Who<\/b>: Todd Shelton<\/p>\n

What<\/b>: American made men\u2019s clothing brand<\/p>\n

When<\/b>: 2002<\/p>\n

Where<\/b>: Jersey City, NJ<\/p>\n

How<\/b>: Shelton was inspired at a young age to enter the fashion industry and start his own brand. His mother was a local seamstress who made the clothing that he designed for himself.<\/p>\n

\u201cIn high school, I shopped from the J. Crew catalog, which at the time was catalog and phone orders only.\u00a0I loved the lifestyle the catalog represented, loved calling someone to order, and loved getting a package in the mail,\u201d says Shelton.<\/p>\n

After college, Shelton moved to New York City with the mission to create his own brand. He enrolled at Parsons School of Design and took a job in the fashion industry, operating the brand in a beta-type form from 2002-2009.<\/p>\n

\u201cDuring these years I had product for sale and I was advancing my knowledge, but the stakes were not as high as a full-launch. This allowed me to learn and make mistakes without putting the brand\u2019s future at risk,\u201d says Shelton.<\/p>\n

Biggest challenge<\/b>: \u201cHaving a product made is not necessarily hard.\u00a0Having a phenomenal product made exactly the way you want it, consistently, and deliverable on scale, is extremely hard.\u00a0I went from off-shoring production, to re-shoring, to building my own factory.\u00a0The factory created a sustainable solution because I control the supply chain,\u201d says Shelton.<\/p>\n

Road ahead<\/b>: \u201cI want to be recognized as the premier innovator of size and fit in fashion. A goal we can obtain because of our in-house manufacturing capabilities,\u201d says Shelton.<\/p>\n

Best business advice<\/b>: Shelton advises that any entrepreneur looking to start a business should know every aspect of the industry.<\/p>\n

\u201cIn the beginning, you\u2019ll be optimistic, but then challenges and problems start revealing themselves, and no business is immune to problems.\u00a0Play chess in your mind prior to launch, especially in areas that aren\u2019t your specialty, \u2018What move do I make if this happens, or if this doesn\u2019t happen?\u2019\u00a0Be prepared for the good, but be better prepared for the bad,\u201d says Shelton.<\/p>\n

See the original article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Todd Shelton featured on\u00a0FOX Business’s Small Business Spotlight \u00a0“American-Made Men’s Clothing Brand“ Small Business Spotlight: Todd Shelton, @ToddSheltonUSA Who: Todd Shelton What: American made men\u2019s clothing brand When: 2002 Where: Jersey City, NJ How: Shelton was inspired at a young age to enter the fashion industry and start his own brand. His mother was a […]<\/p>\n","protected":false},"author":1,"featured_media":2293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,10,3],"tags":[],"class_list":["post-2285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-todd-shelton","category-made-in-america","category-press"],"acf":[],"yoast_head":"\nAmerican Made Men's Clothing Brand<\/title>\n<meta name=\"description\" content=\"Todd Shelton featured in Fox Business Small Business Spotlight "American Made Men's Clothing Brand" by Brianna Coviello\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toddshelton.com\/blog\/about-todd-shelton\/press\/recent-press-fox-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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