{"id":1771,"date":"2017-08-25T10:35:24","date_gmt":"2017-08-25T10:35:24","guid":{"rendered":"https:\/\/toddshelton.com\/blog\/?p=1771"},"modified":"2022-09-29T12:28:15","modified_gmt":"2022-09-29T12:28:15","slug":"best-selvedge-denim","status":"publish","type":"post","link":"https:\/\/toddshelton.com\/blog\/about-todd-shelton\/best-selvedge-denim","title":{"rendered":"Japan Makes The World’s Best Denim"},"content":{"rendered":"

The most desirable\u00a0denim is coming out of\u00a0Japan, and for a good reason…they care more.<\/p>\n

\n

Why The Japanese\u00a0Make the Best Denim<\/h2>\n

The Japanese are the most advanced denim consumers in the world, they appreciate and take the time to understand the art of denim .<\/p>\n

After world war II, many Japanese youth began developing a fascination with American culture as seen through movies and movie stars – many of whom wore jeans. Images of James Dean and later Clint Eastwood, in jeans, would cement denim as the fabric American rebels wore. And this endeared a Japanese fan base.<\/p>\n

Still today, Japanese have an appreciation for ‘Americana’ culture – with a sub-culture in\u00a0Japan that has a better grasp of Americana than native born Americans. \u00a0No other fabric\u00a0represents Americana better than denim\u00a0– and no other consumer product better than jeans.<\/p>\n

\"The

Japanese Denim Mill<\/p><\/div>\n

How\u00a0The Japanese Became Better Than The Americans<\/h2>\n

In the United States, there are four denim mills, and only one of these produces\u00a0American selvedge denim<\/a>. Each of the mills, including the selvedge mill, cater mostly to large production, commodity focused\u00a0fashion brands– meaning they prefer to produce bigger quantities\u00a0for\u00a0bigger brands.<\/p>\n

An American denim mill will generally have a 10,000 yard production minimum which produces an average of 5,000 jeans. 5,000 jeans is a lot of jeans for any brand to produce – and nearly eliminates smaller, designer brands from meeting the minimums.<\/p>\n

In contrast, European and Japanese mills have established lower minimums directed at\u00a0smaller designers and fashion brands. For example, a Japanese denim mill requires minimums as low as 2,000 yards, and also provides in-stock availability.<\/p>\n

As a result of these denim mills’ target customer, their quality\u00a0becomes what their customer demands. Smaller, designer labels require more special, higher-quality denim and are willing to pay for it. Larger brands work on strict margins and may be willing to compromise quality to meet a price.<\/p>\n

USA denim mills have catered to cost-focused brands. The Japanese mills have catered to quality-focused brands. The difference in customer focus led to the Japanese making the best selvedge denim.<\/p>\n

The Todd Shelton Brands Experience With American\u00a0Denim<\/h2>\n

Before 2008, the brand spent two years attempting to establish a relationship with the one US mill that makes American selvedge denim. From the start, the mill stated its minimum requirements, and mentioned that we could purchase its stock (if available) from over-runs. (i.e. remnants of denim over-produced for another customer).<\/p>\n

We began sampling the denim. And when we placed a small order, the same denim was no longer available. This situation repeated itself. We asked the mill if they would select a few popular denims and develop an in-stock program for small designers to access consistently. This\u00a0would have provided an opportunity for the mill to support \u2018Made in America\u2019 labels, which in return would become loyal to the mill. The result: zero response.<\/p>\n

One may wonder, how do other small designer labels use American selvedge currently? There are three options: a) buy over-runs from the mill (inevitably leading to inconsistent quality); b) buy denim from liquidators in Los Angeles (romanced as dead stock denim); or c) commit to more denim than necessary (a questionable business practice).<\/p>\n

\"The

Okayama Is Japan’s Denim Center<\/p><\/div>\n

The Todd Shelton Brands Experience With Japanese Selvedge<\/h2>\n

In 2008, we met with a Japanese denim mill<\/a>. The experience was exceptionally different. They were eager to work with the brand. During\u00a0the past 9\u00a0years, we have developed a greater understanding of what makes the best selvedge denim. Currently\u00a0all of our denim comes from the same Japanese mill we first met in 2008.<\/p>\n

Supporting \u2018Made in the USA\u2019<\/a> will always be important to Todd Shelton. However, this statement has more far-reaching implications than just simple geographical location. For this brand, it is more important working with and supporting suppliers that share a common culture. As a customer, you can be assured we have vetted our suppliers, and chosen them based not only on their commitment to quality, but also how they treat clients, regardless of the size of the brand.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

The best selvedge denim is being produced in Japan, and for good reason…they care more.<\/p>\n","protected":false},"author":1,"featured_media":1772,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,8,88],"tags":[],"class_list":["post-1771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-todd-shelton","category-jeans","category-products"],"acf":[],"yoast_head":"\nWhich Country Makes The Best Selvedge Denim?<\/title>\n<meta name=\"description\" content=\"The best selvedge denim is coming out of one country. 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