I just returned from Los Angeles to meet with a new jeans manufacturer. Why did I have to do that when we’ve been making jeans in Los Angeles for five years with the same trusted sewing contractor throughout?

Each time you wash your jeans, you wash away a touch of the denims natural indigo color. This color loss not only changes the color of your jeans, it also fades the distinct high-and-low distress marks created each time you wear them.

Jean waist measurements vary considerably by brand.  There is no standard.  This is because designers have different visions for how their jeans should look and fit.  In other words, jeans are not true to size.  All the denim brands we’ve evaluated are between 1” and 3” over the labeled size.  For example: a jean with a 34 size label could measure anywhere from 35” to 37”.  To make sense of this, you’d need to understand the designer’s intentions.  Levi’s has…

We offer two classic jean fits: a Standard Straight-Leg and a Generous Straight-Leg, both equally popular. The Watts is our standard straight-leg; our generous straight-leg is the Plainview.